5 Reasons We’re Not Buying The ‘Homeless Man Gets a Home’ Hype.

If you haven’t yet, then it’s only a matter of time before ‘Homeless Man Gets a Home‘ hits your Facebook newsfeed. Just for the sake of filling in the few of you who may be out of the loop, ‘Homeless Man Gets a Home’ is the viral video of YouTube personality MagicofRahat, “surprising” a homeless man with a home he could call his own. Obviously, donating a home to a homeless person seems like a pretty selfless thing to do. However, I for one find the video to be nothing more than MagicofRahat (Rahat Hossain) cashing in on the exploits and misfortunes of Eric, the former homeless man. Now, before you call me an asshole for not buying into the good nature of the video, please jut hear me out first.

5 Reasons We’re Not Buying The ‘Homeless Man Gets a Home’ Hype.


1.) Misleading Title:

Right off the bat, potential viewers are  being swindled by a title that isn’t 100% true. Obviously, ‘Homeless Man Gets a Home’ sounds a lot nicer than ‘Homeless Man Gets a Home… For a Year’. However, that little detail is so huge that it changes the dynamics of the entire story. Seriously, what the fuck happens when Eric’s year is up? Not to sound like a pessimist, but you don’t just go from shacking up in a motel, to living in a quaint little home… That American dream died years ago. I as I’m sure everyone else out there are hoping for the best for Eric and hopefully he does own his own home in the near future.

 I feel as though Eric’s, face captures the exact feelings that I was having.



 2.) Product placement.

Other than probably receiving a kickback from the corporations whose logos are clearly visible, there was no need to zoom in/pan over all of the gift cards that were laid out on Erik’s new coffee table. Judging by the screenshots, it’s safe to say that Macy’s, Footlocker, Bed Bath and Beyond, Burger king, Target, and TJ Max got a nice little plug for this video. A subtle plug, but a plug none the less


3.) Going viral is big business:

Rahat Hossain, the owner of MagicofRahat, is a YouTube partner. That means, his videos are monetized. Therefore, he gets paid for YouTube views. Just in case you were wondering, YouTube partners make between 2.5 – 5 dollars every 1000 views. The last time MagicofRahat recorded Eric’s reaction to winning $1,000 on a “lottery” ticket, that video generated over 16,000,000 views. If you do the math, that’s right around $40,000. Not a bad investment if you ask me.


4.) Making a public spectacle out of doing good deeds:

The point of doing a good deed for someone is that you’re not doing it with the intentions of self-gain. Just by looking at the video’s description, it’s safe to say that  Rahat Hossain wants the world to know that he is some sort of Philanthropist. I don’t know about you, but I find this to be in bad taste. Don’t get me wrong, I think it’s great that he was able to help Eric out. However, you would have to be a fool to think that Rahat Hossain wasn’t doing this for the exposure/lining his own pocket as well.

5.) Eric the former homeless man is being used:

I know I’ve already touched on this aspect, but it’s the truth. The fact that Rahat Hossain created a second YouTube channeland is using Eric yet again to promote it just really rubs me the wrong way. Make of this what you will, but this all just seems like a viral marketing ploy to me. Tugging at the heart strings of an audience who can be easily manipulated is really fucking greasy. Regardless, congratulations Rahat Hossain. You’ve managed to turn a large profit on a thousand dollar investment. Enjoy the new subscribers!

We’d love to hear what you guys think of this whole thing. Let us know in the comments below.

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