Mysteryland USA: ID&T Partners With Intellitix for North America’s First Cashless Multi-Day Festival
Mysteryland USA, the inaugural edition of ID&T’s international music and arts festival which takes place this Memorial Day weekend at New York’s iconic Bethel Woods Center For The Arts – home to the legendary 1969 Woodstock Festival – continues to innovate music festivals. Mysteryland USA will be North America’s first cashless multi-day music festival!
ID&T, the same company behind many EDM (Electronic Dance Music) festivals such as TomorrowWorld and Sensation, has partnered with the world’s leading RFID (Radio Frequency Identification) access control and cashless payment providers Intellitix to deploy their cashless payment system, IntelliPay, across the entire festival site.
Each of the festival’s expected 20,000 attendees, eager to see their favorite headliners Kaskade and Steve Aoki, along with a myriad of other globally renowned DJs, will be issued a Mysteryland wristband. These wristbands are, a bit, different from your typical festival bracelet, they are embedded with an RFID chip, which will be the only currency accepted by vendors and merchandisers on-site across the festival.
Customers can add funds to their account pre-event, set up automatic top-ups and, crucially, receive refunds automatically on any remaining balance post-event. There will also be top up stations available across the festival site, accepting credit cards, debit cards and cash.
“It will significantly advance the fan experience by improving security, drastically cutting wait times for food & beverages, and eliminating theft and fraud. We are the first major electronic music festival to go completely cashless in the U.S. and see this as the future of all large-scale events.”
Intellitix’ Intellipay system, which will be used at the festival, is also proven to increase vendor sales by between 15% – 30% by speeding up queuing times and eliminating the need to carry and count large sums of cash. It is certified as the world’s most secure closed loop cashless payment system, awarded the Common Criteria EAL3+ rating in 2013 which puts it into an elite group of IT products including Apple, Microsoft and IBM.
Bethel, New York