Red Bull Presents “Bounce Ballroom” Celebrating NYC/NJ Dance Sounds on May 1st

On May 1, Red Bull will transform a Brooklyn Warehouse into a playground, in celebration of four unique dance sounds, and styles, that are native to the New York City/New Jersey area!

Those 4 styles are housing, voguing, flexing, and Jersey club.


housing, red bull,

It’s impossible to say where house dance (or “housing”) began or what exactly it’s inspired by – the expansive footwork, body isolations (especially neck and torso rolls), and liquid fluidity seem to borrow equally from jazz, b-boying, New Jack Swing, salsa, and African dance. Arising with house music in the late ’70s and early ’80s, housing has developed regional variants such as “jacking” and “juking” (Chicago), “jitting” (Detroit), and “lofting” (New York), a term which refers to David Mancuso’s pioneering NYC party The Loft.


flexing, red bull

Bruk Up originated in the mid-’90s in Jamaican dancehall parties, named after George “Bruk Up” Adams, who overcame a crippling bone infection as a child to become one of Jamaica’s most beloved dancers, performing alongside Buju Banton and Beenie Man as well as in videos for Wyclef Jean and Busta Rhymes. Bruk up – characterized by moves such as the crabwalk, the shoulder pop, and the ghost walk – was embraced by NYC dancehall lovers around 1994 and began slowly transforming into the style known today as flexing (or bonebreaking).


voguing, red bull

Thanks to Madonna’s “Vogue” and the documentary film Paris is Burning, anyone with even a passing interest has been afforded a window into the dance that evolved out of the gay ballroom scene of ’80s Harlem. Initially inspired by the fashion models of Vogue magazine, voguing has evolved from a runway-style performance into a complex array of moves (death drops, duckwalks) and micro-categories, from Vogue Femme to Banjy and beyond.


jersey club, red bull, nyc

The youngest style in our series, Jersey Club has been causing a storm over the last five years. Musically, the sound evolved out of Baltimore club, a banging style of chopped-up breakbeats and call-and-response chants created in the late ’80s by Charm City DJs Frank Ski, Scottie B, DJ Spen, and Miss Tony. Bmore club traveled up and down the East Coast from Atlanta to Philly to the “Brick City” – Newark, New Jersey, where Brick Bandits crew members DJ Tameil, Black Mic, and Tim Dolla began spreading the gospel of a harder-edged and more hip-hop and R&B-sampling sound.