SFX & Simon Cowell Join Forces For ‘Ultimate DJ’ Reality Show
The idea of Simon Cowell’s electronic music-centered tv project has been a popular myth since early 2012, when it was that he would attempt to apply the “X Factor” formula to modern dance culture. This concept received mostly negative feedback — including the refusal to join the cast as a judge, by Fatboy Slim. No one heard much about the idea again.
Two years later, and a few Wall Street dollars, the show is being revived! Cowell’s Syco Entertainment joins SFX and T-Mobile in finally producing the series, Ultimate DJ. The competition is expected to begin online with production, user submissions to be voted on via social media; the following round involving live contest including performances paired with production design set for SFX-owned venues and partnered companies.
“Bringing EMC to the world is our goal,” says SFX CEO Robert Sillerman, “and building a TV franchise in the USA is a key part of that strategy.” Sillerman praises Cowell and Syco for their creative power, calling them “perfect partners” for their vision, and refers to T-Mobile’s John Leger as “the most exciting CEO of this generation.” With these partners, Sillerman will use Ultimate DJ as a vehicle in “challenging the status quo and pioneering new territory in business, media and entertainment.”